Life coaches, sports coach and business coaches all use forms of NLP in their coaching practices.
NLP is versatile and effective for creating change. Who wants to stay the same all their life?
In the early days the creators of NLP, Bandler and Grinder modelled therapists,
Tony Robbins used NLP to create the first model of life coaching and made millions out of teaching others. Tony made coaching famous and used NLP to help people develop personally.